Schill+Seilacher is the new main sponsor of the Dresden Monarchs

As part of their season kickoff, the Dresden Monarchs introduced their new helmet sponsor, Schill+Seilacher, today in Pirna. This addition expands the circle of supporters for American Football in Dresden, which already includes the Ostsächsische Sparkasse Dresden, ELBEPARK DRESDEN, and Adrian Glöckner Automobile GmbH, to include a fourth main sponsor.

For Schill+Seilacher, this is the first sports sponsorship in the company’s nearly 150-year history. “American football originated in the same decade as our company, so we've been considering a partnership for a while. Our recently deceased chairman of the advisory board and lawyer in Dresden, Uwe Wunderlich, recommended the team from his hometown to us,” says Dr. Rüdiger Ackermann, CEO of Schill+Seilacher GmbH. “With production facilities in Hamburg, Böblingen, and Pirna, we are well established throughout Germany. Additionally, we have two production sites in America, the home of football itself. It’s a young sport, fitting for us as we want to be perceived as a young company despite our long history.”

Dr. Uwe Dittrich, plant manager of Schill+Seilacher Chemie GmbH in Pirna, adds, “Like football, we come from an academic background; a large portion of our employees are academics. Each year, we have around ten trainees, all of whom have been retained in recent years. Similar to the Monarchs, we also focus on nurturing our own talent early on.”

Sören Glöckner, president of the Dresden Monarchs, is particularly pleased, having searched for a company to enter a long-term helmet sponsorship agreement for several years. “The Schill+Seilacher group has signed a contract with us for an initial term of five years, which is a significant gain for us as a club in the current situation,” says Glöckner, who is also happy that the team has been training again for the past few days.

Given the current circumstances, the club often questions whether the season will proceed. Ulz Däuber, head coach of the Dresden Monarchs e.V., assumes that the season will be played. “Currently, representatives from the first and second leagues are in discussions. The trend indicates that play will likely start in September in four groups of four teams each, to shorten the season. The German Bowl would then take place in mid-November,” reveals Däuber. And what’s the goal? “Clearly, we want to become German champions in 2020.”

Despite the excitement, there were some skeptical questions regarding the security of the sponsorship, which were addressed. “Sponsorship should operate on the basis of fairness and reliability, just like in sports. The club is counting on us for the entire five years! Additionally, we want to bask in the club's successes and celebrate the championship together,” concludes Dr. Ackermann